Conversation 01September 2026
Can a design company become a protagonist again?
Petrus Palmér speaks with Jonathan Olivares about risk, modernism, legacy brands and the possibility of beginning again.
A storied design company can preserve its history. Can it still act upon the present?
Jonathan Olivares joins Petrus Palmér to discuss the companies that once defined the industry, why great design initially looks risky, modernism’s transformation into mass consumption and the difficulty of keeping a legacy brand culturally alive.
The conversation extends the questions raised in the first issue of A Small Future, When the Zeitgeist Becomes an Object.
Read Issue 01“Culture at large continues to provide the waves for designers and brands to surf.”Jonathan Olivares
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